To commemorate the brand’s partnership with Aston Martin Red Bull Racing, TAG Heuer hosted an exclusive event and press conference at the W Hotel.
TAG Heuer celebrates more than a half century of involvement in Formula 1 racing with its Aston Martin Red Bull Racing partnership, in which the storied Swiss brand serves as Official Timekeeper, Official Watch and Team Performance Partner.
Guests in attendance enjoyed cocktails and hors d’oeuvres with Aston Martin Red Bull Racing driver Daniel Ricciardo, who won the last race in the GP of Monaco.
“TAG Heuer’s partnership with Aston Martin Red Bull Racing is at the very core of TAG Heuer’s DNA,” said Kilian Muller, president and CEO of TAG Heuer North America.
“We are thrilled to celebrate the Canadian Grand Prix this weekend with racing icon Daniel Ricciardo.”
TAG Heuer has a variety of longstanding partnerships within motor races and teams. The brand is also a founding partner and the Official Timekeeper of the ABB FIA Formula E Championship, Official Timekeeper of the legendary Carrera Panamericana and the Pikes Peak in the USA, among many more events.