Peers Hardy hopes latest brand will make for strong entry into 2017

Watch retailer Peers Hardy has announced Paul Hewitt as its latest brand, which it hopes will drive strong sales in the new year.

The Paul Hewitt brand has already secured 20 UK and Ireland stockists in the space of three weeks and is hoping for success with its new partner.

For this premium fashion watch brand, Peers Hardy will action an initial brand strategy focused on organic growth targeting quality jewellers.

Story continues below
Advertisement

The entire Paul Hewitt range features a Swiss Ronda automatic movement, a scratch resistant sapphire glass and all watches are five atm. As the demand for customisation grows, Paul Hewitt offers easily interchangeable straps, with a ‘one strap fits all’ approach – all three case sizes have the same strap width.

It claims that a strong USP of the brand is its leather and nylon bracelets otherwise known as PHREPs. This nautical trend comes from the US and is expected to hit British shores in time for Spring 2017.

With European origins, the watch collection is the brainchild of two friends who grew up on the North coast of Germany. By upgrading the Scandinavian minimalist trend with what is says to be superior materials and a consistent branded nautical theme across all lines, Paul Hewitt aims to provide optimum quality and style at an accessible price point.

The brand has almost one million followers on social media, 328,000 on Instagram alone, and has secured fashion influencer Louise Thompson, star of Made in Chelsea, as its UK brand ambassador.

The watch brand complemented its UK launch with a significant investment in a digital brand awareness advertising campaign, which will continue into 2017.

Paul Hewitt is the latest addition to Peers Hardy’s portfolio of Henry London, Radley, CLUSE, Orla Kiely Time, Lola Rose, Halcyon Days, Ice Watch and Kahuna.

Authors

*

Related posts

Top