Patek Philippe has introduced 10 percent retail price reductions across the board in the UK to address recent global currency fluctuations.
Rhone Products, the UK subsidiary of Patek Philippe, took the extraordinary measure to address the sizeable global price disparity that has developed since the Swiss Franc shot up in value earlier this year.
It is the first time in 20 years that Patek Philippe has reduced its prices in the UK.
Before the reduction, UK prices were thought to be between 10 and 15 percent higher than in Patek Philippe’s Euro territories according to one UK retailer. The decision to bring UK pricing into line with Europe was taken to prevent sales being lost to European retailers.