Swiss brand Patek Philippe has announced The Art of Watches Grand Exhibition New York which will take place in July next year at Cipriani 42nd Street in the US city.
The 10-day public exhibition will showcase Patek Philippe’s tradition of high-precision watch manufacturing, an insight into the company’s 178-year history as well as its heritage in the domain of Haute Horologerie.
Visitors will have the opportunity to discover the world of the last privately family owned Geneva watch company from the inside, the brand says. For the first time ever a two-story structure has been created within Cipriani to accommodate the square footage required for an exhibition of this scale.
Ten specific rooms (including the Theatre Room, Current Collection Room, Museum Room, US Historic Room, Rare Handcrafts Gallery and Grand Complications Room) have been created to showcase unique environments. Visitors will have access to pocket and wrist watches dating back to 1530 in a space of 13,218 square feet.
Watchmaker and artisan demonstrations are some of the interactive activities taking place during the exhibition as a way to educate visitors on the inner-workings of fine watchmaking.
According to Jasmina Steele, the international communication and public relations director of Patek Philippe: “By offering visitors an immersion inside the world of Patek Philippe, we really want to share our passion for watchmaking and hope visitors will come out of the Exhibition with a greater knowledge and appreciation of the art of watches.”
Patek Philippe president, Thierry Stern, commented: “From its earliest days, when our founder Antoine Norbert de Patek made his first journey to America in the 1850’s until today, the importance of America to Patek Philippe can be seen through our history exhibited in the Grand Exhibition in New York.”