One in six US broadband households now own a smartwatch

New data from international research firm Parks Associates has shown how more than 16% of US broadband households own a smartwatch.

Announced as part of the Connected Health and Impact of Smart Home Solutions workshop, the research showed how long battery life and easy functionality was key for consumers when making a purchase decision.

In addition to battery life and functionality, buyers also valued activity-tracking and GPS capabilities.

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The workshop was part of the Connected Health Conference which is hosted by the Personal Connected Health Alliance.

Jennifer Kent, director of research quality and product development at Parks Associates, said: “One in six U.S. broadband households now owns a smart watch, and roughly two-thirds of these owners use the device daily.”

She added: “NPS for this product category is also trending upwards, so we predict smart watches will have strong growth at the end of 2018 and start to expand beyond innovators and early adopters into the early majority.”

The data also revealed strong growth for fitness trackers from 2014 to 2018.

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