Omega retail partners in the UK start eyeing up new luxury cars or exotic holiday destinations in the years when a new James Bond film hits cinemas.
The marketing surrounding a fresh outing for 007, and his association with Omega, always improves sales.
The bigger the film, the more Omega sales rise, which is why retailers will be delighted to learn that Daniel Craig, the most commercially successful Bond of all time, will strap on his Walther PPK again for an outing in 2019.
Omega is already excited, sharing news that Mr Craig, an Omega brand ambassador, officially confirmed he will play James Bond once again on America’s The Late Show with Stephen Colbert wearing the 2017 Seamaster Diver 300M “Commander’s Watch”.
The timepiece, which launched earlier this summer, celebrates the rank and regalia of the James Bond character in the red, white and blue colours of the British Royal Navy, and featuring the Commander’s insignia.