New brand MUW makes UK debut at Jewellery Show

A new Danish watch brand called MUW – pronounced "move" – has made its UK debut at The Jewellery Show, under the Rosendahl watch brand.

The collection has been designed to be specifically unisex, to challenge the notions of men’s, unisex and women’s watches, on which its name is based.

The minimal models can be worn as pocket watches, watch pendants or as a regular wristwatch with colourful details such as bright yellow seconds hands or hot pink fabric straps.

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The new brand is the brainchild of husband and wife team Kasper and Rikke Salto and features five different models on nylon straps. It will be distributed in the UK by MSS Watches, which is also showcasing Danish Design at The Jewellery Show.

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