Moser & Cie adds midnight blue dial to its Swiss Alp Watch line

Swiss Alp Watch

Moser & Cie has introduced a midnight blue dial to its Swiss Alp Watch line, which was introduced this year with a message that the watchmaker would not be dragged into the race to add connectivity and smart features to its timepieces.

In January 2016, H. Moser & Cie made a tongue in cheek announcement about the launch of its Swiss Alp Watch; noting that its fully mechanical Swiss made movement was a direct response to the noise around smartwatches.

“We’re not straying; we’re remaining true to the tradition of mechanical watchmaking; that’s what we do, and we do it well,” the company said.

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Traditional watch collectors applauded with their wallets, snapping up the 50 Swiss Alp watches that the company made immediately.

Moser & Cie. is an advocate of traditional watchmaking values, retaining a sense of humour and a subtly provocative character that have become its signature while blending classic with sexy. The Swiss Alp Watch S fits perfectly into this collection. Its rectangular case with soft, rounded corners is topped by a crystal with curved edges, for a resolutely contemporary look. The classic dial reveals a deep, mysterious lustre in midnight blue fumé.

This effect is further enhanced by the refined black alligator strap and by the form movement that drives it – the hand-wound HMC 324 calibre. With this combination of traditional cues and current lines, the H. Moser Swiss Alp Watch retains an allure that is both symbolic and spirited.

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