Montblanc has launched an iPad app offering fans of the brand a chance to delve into its movements, virtually "try on" timepieces and get a sneak peek at upcoming collections.
The brand first showcased the app at SIHH last month, promoting it as an essential resource about the brand, poised at collectors and Montblanc fans.
Its features include an in-depth look at the inner workings of Montblanc’s movements, the stories behind the making of its watches and exclusive sneak peeks at some of its upcoming and highly anticipated 2013 timepieces.
The app also offer users the chance to virtually "try on" its timepieces by simply measuring their wrist, seeing how the watches would. The feature can then link them directly to a store locator.
The app offers insight into more than 40 timepieces by the brand, with 3D and film animations depicting the watches.
A statement from the brand said: "A window into this prestigious universe, the Montblanc Timepieces iPad app provides valuable context around the creation of various calibres including the birth of the first chronograph. At launch, it will feature a very exclusive preview of the new Montblanc Nicolas Rieussec Rising Hours, only in market in the second half of 2013.
"The presentation of the upcoming timepiece includes animations, as well as details of its function and its patented mechanism."