Michael Kors launches the iconic Runway as new smartwatch

Michael Kors has unveiled the return of its iconic Runway watch as an innovative smartwatch, marking a new addition to the Access collection.

In the next evolution of wearable technology, the Runway smartwatch offers a new personalized experience with heart-rate tracking, swimproof functionality, payment methods and untethered GPS.

In addition to the three classic stainless steel platings, the brand is also introducing the first ever silicone-strap styles within the group.

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John D. Idol, chairman and CEO of Michael Kors, said: “I’m excited about adding our signature Runway style to our already exceptional line-up of smartwatches made in collaboration with Google to feature the latest wearable technology and the Google Assistant.”

Miles Barr, director of engineering for Wear OS by Google, said: “The last two generations of the Michael Kors Access collection have allowed users globally to express their personal style while staying in touch with the world around them. We’re thrilled to partner again on the new Runway smartwatch and support Michael Kors’ ongoing innovation in the wearables space.”

Powered with Wear OS by Google and the Qualcomm Snapdragon Wear 2100 SoC, the new Michael Kors Access Runway touchscreen smartwatch is compatible with both iPhone and Android phones.

The Michael Kors Access Runway Fall 2018 Collection will be available at selected retailers worldwide in August 2018.

The release comes just days after the news that Michael Kors fashion watches are declining faster than its smartwatches are growing.

Find out more here:

Michael Kors fashion watches decline faster than its smartwatches grow

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