MeisterSinger looks to capture cosmopolitan demographic with Urban timepiece

German wristwatch manufacturer MeisterSinger has announced it is expanding its collection of more affordable timepieces, the Urban, which utilizes Japanese mechanical movement.

The Urban, the latest creation in the collection, was designed in a manner to ‘ideally match the effortless outfit of the cosmopolitan global citizen, the streetscape of the modern city – and everyone who prefers simple elegance to complexity’. The wristwatch features the typical hallmarks of a MeisterSinger timepiece, as well as new twists, such as digits placed at nine, three, six, and 12 o’clock in large typography.

The timepiece’s other hour markers are shown by small numbers and wedge-shaped indices that are designed to match the shape of the single hand.

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Encased in robust stainless steel, the Urban is powered by an automatic movement made in Japan, a country where the art of reduction and concentration on the essentials has also long been mastered. The unidirectional rotor of the 11.5-line caliber 8245 made by Miyota gathers enough energy for at least 42 hours of power reserve.

The Urban comes in four different color variations, with a white dial and black type, supplemented by red hour digits in the minute scale, a black dial with light green type, a tobacco-colored dial with black type, and a blue dial with white type, but with additional red accents in the minute scale. The models all come with a smooth calfskin watchstrap in matching colors.

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