Avant-garde watch brand MB&F has opened its first boutique in Beijing through a collaboration with local retail partners Ray Union and Europe Watch Co.
The boutique is located in the ParkLife Beijing Yintai Centre in the city’s business district. The development is home to other luxury brands, bars, restaurants and a landscaped roof garden.
MB&F said it will host a launch party for the new store in December, at which time it will unveil a limited-edition timepiece created especially for the boutique that will be exclusive to the store.
UK watch retailers will have the chance to see some of MB&F’s self-title horological creations up close next month when the watch brand exhibits at Salon QP in London.