Who says Swiss watchmakers can’t move with the times?
Maurice Lacroix has shown it can keep pace with modern trends, not only by creating an Aikon timepiece in fashionable bronze, but also giving the watch its own hashtag, #Beyouraikon.
“‘Cool’ is a term which is frequently overused, however, with the new Aikon Bronze, the word seems most apt. This is a statement timepiece for stylish people who choose to express their individuality with iconic and sensuous design,” Maurice Lacroix says.
The 44mm case of the Aikon Bronze will age and change colour over time, but its smoke-effect dial with horizontal lines will not.
The watch, which is limited to 388 pieces, houses a quartz movement.