Manchester United squad unveils 2018/19 special edition watches in Florida

Diogo Dalot, Eric Bailly, Timothy Fosu-Mensah and Vice President of Marketing for TAG Heuer Andrea Soriani attend the Launch of New TAG Heuer Manchester United Watches at the TAG Heuer Boutique in Aventura, FL. (Photo by Alexander Tamargo/Getty Images for TAG Heuer )

Manchester United reportedly has 659 million fans around the world, making TAG Heuer’s Official Timekeeper status at the club a cornerstone of its global marketing plans.

Ahead of the 2018-19 Premier League season, which TAG Heuer also sponsors, the watchmaker has unveiled two Manchester United special editions from its Carrera Heuer and Heuer Formula 1 families at its pre-season tournament in Florida.

United manager Jose Mourinho may be displaying his trademark misery on a pre-season tour of the United States, but the TAG Heuer marketing team will happy enough as current squad members Eric Bailly, Timothy Fosu-Mensah and Diogo Dalot joined former club legends Peter Schmeichel and Denis Irwin to celebrate the launch of the watches in America.

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The Carrera and Formula 1 models use the club colours of red and grey.

The 43mm skeletonised Carrera Heuer 01 chronograph has the club’s logo at 9 o’clock and the TAG Heuer shield on the bezel at 12 o’clock. The reverse side has a crystal display back with the Heuer-01 Manufacture Chronograph partially obscured behind the Manchester United club crest. It is worn on a red rubber strap and costs £4600.

The more affordable TAG Heuer Formula 1 quartz chronograph, priced at £1250, has a tachometer scale on the bezel surrounding a grey dial with the Manchester United logo at 6 o’clock. The numerals and hands are picked out in the club’s red. The closed steel back of the watch has the club’s crest engraved. It comes on a black leather strap.

The special editions are not limited in quantity and go on sale this week.

 

Peter Schmeichel and Denis Irwin meet fans at the Launch of New TAG Heuer Manchester United Watches at the TAG Heuer Boutique in Aventura, FL. (Photo by Alexander Tamargo/Getty Images for TAG Heuer )

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