LVMH appoints new director of research to innovate watch portfolio

The LVMH Group has recruited a new director of the Research Institute for the Watch Division in a bid to bolster creativity within brand’s product portfolio.

The LVMH Group, which includes the TAG Heuer, Hublot and Zenith brands, and competitor to Richemont and Swatch Group, has appointed Guy Sémon to the executive position. In the new position he will report directly to Jean-Claude Biver, CEO of TAG Heuer and president of the division.

Having joined the company 14 years ago, he has been responsible for several of the big innovations developed by the La Chaux-de-Fonds-based brand, including the Monaco V4, chronographs offering extreme accuracy to 1/1000th and 5/10,000ths of a second and, more recently, the TAG Heuer Connected, the world’s first high-end connected watch, which he developed in association with Intel and Google. Guy Sémon was also the brains behind the Zenith Defy Lab and the new oscillator.

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A spokesperson for the company said: “The Research Institute was created to connect and coordinate the diverse research and development skills of the LVMH watchmaking centre.”

“These innovations will be available on request or as joint developments with each of the centre’s brands. The team is based at TAG Heuer’s site in La Chaux-de-Fonds.”

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