LBS planning further expansion after two-year boom

Watch strap and battery supply company LBS says it hopes to maintain momentum after a two-year boom period in which it has grown its staff numbers, trade partners and distribution outlets.

The Hertfordshire-based watch strap company said it has recorded "one of its most successful trading periods in its 25-year history", working to maintain its position a leading UK watch strap and battery supplier.

It has been rewarded with significant growth despite difficult economic conditions, growing to 20 staff members and opening a "staggering" 684 new trade accounts in the UK and Eire in two years.

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LBS has also expanded its export division in Europe and the USA, and had to double the size of its distribution centre to meet the increased demand.

New plans are also underway at the company; a new tool division will go live in a few weeks’ time, with a catalogue of tools designed for watchmakers.

LBS director Sam Rose told WatchPro: "We are expanding our training arm to help retailers train new and existing staff as well as new product lines [for] budget watches.

“Everyone who owns a business knows just how tough it has been over the past few years. What we’ve had to do is diversify our product lines to take into account emerging customer needs, in terms of both existing stock and brand new lines."

Rose added that, depite LBS having core markets, its success lay in diversifying and exploring new opportunities and products to boost its offer further.

The company has added extra-long and extra-wide straps to its collections, has updated its packaging and has introduced a new pricing system to provide retailers with better margins.

"For us, it really seems to be paying off and we are delighted with the success we have experienced over the past couple of years. The company continues to go from strength to strength and grow in every single area, and we expect this to continue as we roll out our expansion plans throughout 2013," Rose added.
 

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