Recently launched British-designed watch brand Kartel has announced an impressive start to life.
It soft launched at the end of November with WatchShop.com, and sales in the six-week period since made up nearly 20% of WatchShop.com’s forecasted annual sales.
Terry Markham, senior buyer and merchandiser at WatchShop.com, expressed his satisfaction at the way things have started between the two companies: “We were pleasantly surprised with the instant understanding and appreciation of the product by our customers in the launch outreach activities, not to mention very positive sales, and the team at Kartel have been keen to support us and help us proactively to maximise opportunities with fantastic content and service.”
Kartel’s own sales director, Martin Lovatt, was equally effusive about the collaboration with the online retail giant. “WatchShop.com have been an absolute pleasure to work with; their support and enthusiasm for Kartel has played a key part to the overall success of the launch,” Lovatt told WatchPro. “As has their PR agency’s efforts – Cherish PR – on securing much need publicity reaching out to a combined total of online visitors in the millions, as well as hundreds of thousands of social media fans.”
“There is a real buzz at Kartel HQ as we look to embark on phase two, which sees us targeting additional strategic domestic UK partners and further growing sales throughout 2016,” concluded Lovatt.