Karl Lagerfeld is set to open a store in London that will stock the brand’s watches.
The shop will be the brand’s biggest in Europe and will open on Regent Street in March.
As well as the brand’s popular watch line, the 2,700 sq ft shop will also carry the brand’s men’s and women’s fashion collections as well as other accessories such as shoes, scarves, eyewear and leather goods.
Karl Lagerfeld chief executive Pier Paolo Righi said: "Opening on Regent Street provides us with an exceptional opportunity to position our brand in this important market.
"London is one of the world’s leading cities when it comes to retail and this location offers a unique brand mix. Our London presence will be a fantastic representation of our brand’s aesthetic, and it showcases our cool, accessible-luxe collections in a cutting-edge environment."
Karl Lagerfeld also has stores elsewhere in Europe as well as in Asia and the company said that it has plans to open a raft of additional stores in the coming years.
The range of watches created under the Karl Lagerfeld brand have been created by Fossil Group. The Karl Zip timepiece from the collection was the winner of the Fashion Watch of the Year award in the WatchPro Watches of the Year 2013.