Jorg Gray has launched a TV ad campaign to promote both its men’s and women’s watches in the run up to Christmas.
The campaign, titled Define Your Time, is running throughout November and December on channels Sky News, Sky Atlantic, BT Sport 1, BT Sport 2 and ESPN.
The ad, which you can watch below, features new watches from the range including the JG6500.
Time is at the heart of the advert, which is set to a reading of poem Time Is by Henry Van Dyke.
Claire Perkins, chief operations officer of Jorg Gray UK distributor Stormbrand, said: "We are so excited about the current ad and have already seen a steady rise in visits to our website and sales. This can only be good for Jorg Gray stockists and of course brand awareness to the consumer at a critical buying period."
Jorg Gray has said that 2013 has proved to be a successful year for the brand with highlights including showing at the London Watch Show in July and being listed as one of the top 50 watch brands in GQ magazine. It also launched its first ladies’ line, which the brand said has been received well in the UK.
Perkins said: "This year has seen plenty of marketing, advertising and PR from the brand as well as exhibiting for the first time at the London Watch Show in the wonderful Freemasons’ Hall in Covent Garden. The show was a great success, so much so that we have already reserved our space for 2014.
"So many positive things have been happening for the brand this year, we have had a great new collection of gents’ watches and albeit a small but very good range of ladies’ watches that have been received so well that we are continuing to order and order more from the USA."