Jaeger-LeCoultre will open a pop-up boutique at Selfridges’ London store.
The pop-up is part of the brand’s 180th anniversary celebrations and will open on November 20 and run for six months.
On display at the pop-up will be four rare Jaeger-LeCoultre timepieces: the Reverso Platinum SQ Number 1, a rare high complication Reverso that appears almost transparent through the intricacies of craftsmanship and skeletisation; the Reverso Quantieme Perpetual in 18ct rose gold, another highly sophisticated perpetual calendar produced in a limited edition of 500; the Rendez-Vous Night and Day ladies watch with mother of pearl marquetry; and the smaller Rendez-Vous Night and Day high jewellery in 29mm.
It will also have an extensive travelling tourbillon collection on display as well as pieces from its high jewellery and ladies timepiece collections.
A master watchmaker from Jaeger-LeCoultre will also be on hand to meet with customers.