MSS Watches is bringing Danish Design and Issey Miyake Watches to the London Watch Show.
The company is taking up the opportunity to increase its company profile among within the watch trade.
MSS Watches key accounts manager Simon Ferguson said: "All recommendations indicated that the London Watch Show was the place to showcase Danish Design and our extensive product range including Rosendahl and Issey Miyake. The networking opportunity and prospect of doing business with new customers is something we are very much looking forward to and we are really pleased to be here."
At the show, MSS is launching the Muw collection from Rosendahl, which won the Red Dot Design, as well as the Please range from Issey Miyake. Danish Design will also be showcasing its new designs.
Ferguson added: "We firmly believe that the London Watch Show is a perfect platform for MSS to reach the core retailer within the UK market and we are delighted to partner WatchPro on this pioneering venture. The feedback that we have received is that a watch focused show in the UK is a perfect platform and will allow us to reach new customers that don’t have the opportunity to visit Basel."