IJL unveils brands on this year’s Watch Trail

International Jewellery London (IJL) has announced a watch brand line up that includes Storm, DMJ, Unique Jewelry and the Peers Hardy Group.

The Watch Trail at IJL, which is taking place from September 1 to 3 at Earls Court, is sponsored by Bering Time and features watch brands including Bering; DMJ; the Peers Hardy Group, comprising Ice-Watch, Radley, Boccia, Kahuna, Cross, Moshi Monsters and most recently Daniel Wellington and Unique Jewelry, which distributes Candino, Festina, Lotus and now Oxygen.

Also exhibiting at IJL for the first time this year will be Larsen Watches with its Swiss-made, Danish-designed timepieces. Larsen Watches co-founder and owner Dan Corfitzen said: “We are presenting a unique selection of high quality Danish designed watches, each one individually inspired by Scandinavian minimalism and functionality.”

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Talking about the event, which will change location in 2014 to Olympia, IJL event director Sam Willoughby said: “We’re incredibly proud of IJL as the show is such a special part of the jewellery industry and a major date in the calendar. So many fantastic designers and brands will be unveiling their latest collections only at IJL, ahead of the autumn/winter season and the following year, and there are some really outstanding plans for the event’s last year at Earls Court.”

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