Hyde Park Jewelers has committed to opening branded boutiques for Breitling, Hublot and IWC within a luxury extension to Scottsdale Fashion Square in Phoenix, Arizona.
The three boutiques will each be around 800 square feet, and will occupy an interconnected unit so that shoppers can browse all three brands without leaving the showroom.
The investment comes as Macerich, Scottsdale Fashion Square’s owner, works through a multi-year expansion of the mall with a focus on attracting the world’s most prestigious brands.
“What Macerich is doing to heighten the luxury presentation at Scottsdale Fashion Square makes it a terrific setting for these exclusive watch brands,” said Michael Pollak, CEO & Founder of Hyde Park Jewelers. “We look forward to opening this beautiful new set of stores in the fall of this year.”
The announcement by Hyde Park Jewelers is part of the first phase of the renovation project at Scottsdale Fashion Square, which will update and redefine the luxury wing anchored by Neiman Marcus.
“Breitling, Hublot and IWC are known for masterfully creating some of the world’s finest timepieces,” said Kim Choukalas, vice president of Leasing for Macerich. “These exclusive boutiques are exactly the right complement for Arizona’s first Saint Laurent store and the sophisticated offerings we are bringing together in this redefined luxury destination.”
Hyde Park Jewelers is headquartered in Denver, where its flagship showroom is located. It also has jewelry and fine watch boutiques in Phoenix, Las Vegas and Newport Beach, California offering brands including Rolex, Patek Philippe, Cartier, TAG Heuer and Panerai.