Hublot boots up digital boutique at Manhattan flagship

LVMH watchmaker Hublot has married two key aspects of retail in a bid to offer a customer service that reflects its clients’ needs.

The brand has launched the Hublot Digital Boutique, an online-based digital store, in its New York 5th Avenue flagship store.

The client chooses the closest boutique and is either connected in real time with a manager at the chosen Boutique or schedules an appointment for a later date. Via FaceTime or Skype, the client makes contact with one of the sales advisers in the boutique in the closest town.

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The move to marry digital capabilities with its physical retail presence was made to align Hublot with its customers’ demands.

Ricardo Guadalupe, CEO Hublot, said: “Because we move with the times and anticipate our customers’ needs, because we know that the purchase of a product as emotional as a watch is driven by various stimuli, because we consider our customers to be friends and because the acquisition of a Hublot watch is like a journey with different stopovers, we have created a virtual boutique, which enables our customers to remotely contact our sales advisors, who can respond to their needs and to their questions in real time and offer a bespoke service.

“Our availability and our willingness to be there for our customers is a way of showing them that we care about them as individuals. The relationship of trust that we have developed with them can now start, in a virtual manner, and continue in a real manner, without any constraint on time or place. It is the Hublot experience, the very experience that builds relationships.”

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