HOT 100 BRAND CHAMPIONS: Rob Nudds, sales consultant, Nomos

Having previously worked in retail, as a watchmaker and as an industry analyst, Rob Nudd knows his stuff when it comes to timepieces. And this knowledge is already serving him well in his new role as Sales Consultant at Nomos Glashütte.

“It’s obviously quite rare for a watchmaker to move into the sales side of the business, but I believe my experience at the bench and behind the keyboard and counter is what enables me to do my job well,” he affirms.

Nudd continues to design watches as a hobby, often taking creative cues from classical buildings such as Manchester Cathedral. “I am always looking for ways to bring existing, palatable, relatable forms into the architecture of a wristwatch. Manchester Cathedral, with its endlessly nuanced character, is a bottomless font of inspiration.”

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Along with his industry awareness, Nudd also brings tenacity, focus and confidence to the table. Coming from an academic background, he still relies on his head more than his hands when it comes to both watch design and business decisions.

“I think the most important thing to keep in mind is the identity of your brand. Every decision you make has to be passed through a filter to ensure it fits with the core values of your company, in order to avoid bad partnerships, rushed releases and disconnected marketing,” he explains.

“Nomos Glashütte is an unusual company in that it grows responsibly – there is a sense of calm in everything we do,” he continues. “The temptation to create a lot of noise around a brand is understandable, but that noise can take different forms – sometimes less can be more.”

Looking ahead, Nudd’s aim is to firmly embed the brand in the UK market – slowly and organically, in true Nomos Glashütte style.

“Within five years I expect the brand to be one of the first mentioned by UK-based watch connoisseurs,” he vows.

IMAGE: Kalory.co.uk

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