Hailey Baldwin, supermodel and fiancé of Justin Bieber, signed as face of Tommy Hilfiger watches

Hailey Baldwin models Tommy Hilfiger watches.

Tommy Hilfiger is following up on the success of its collaboration with supermodel Gigi Hadid for its Spring Summer watch launch by signing a deal with Hailey Baldwin to front its watch and jewelry campaign this fall.

The American model, who has over 14 million Instagram followers, raised her profile even further this summer when she rekindled her romance with Justin Bieber and the pair announced their engagement.

Tommy Filfiger watches and jewelry are designed, manufactured and distributed under license by The Movado Group.

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The FW18 collections are described as featuring minimalist designs inspired by American icons — putting a modern twist on timeless classics to meet the needs of the now.

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