Grammy-themed watches strike the right chord with Bulova

LOS ANGELES, CA – FEBRUARY 12: Singer Adele, winner of the GRAMMYs for Record of the Year for “Rolling In The Deep”, Album of the Year for “21”, Song of the Year for “Rolling In The Deep”, Best Pop Solo Performance for “Someone Like You”, Best Pop Vocal Album for “21” and Best Short Form Music Video for “Rolling In The Deep”, poses in the press room at the 54th Annual GRAMMY Awards at Staples Center on February 12, 2012 in Los Angeles, California. (Photo by Kevork Djansezian/Getty Images)

Bulova has joined forces with the Recording Academy in America that will see a collection of Grammy-themed watches created.

The three-year partnership agreement will cover a range of products and activities.

“We are honoured to partner with The Recording Academy and to be part of the Grammy family,” said Jeffrey Cohen, president of Bulova. “Both music and time mark moments that stay with us.”

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Bulova has always had a relationship with the world of music having aired the first ever national radio commercial in 1926 and launched the first clock radio to the market.

The partnership will see production of a Grammy-inspired collection of Bulova timepieces, as well as various live events to celebrate the impact music has on collective culture.

“I am thrilled by the coming together of these two iconic brands, both American born but with wide international recognition,” said Neil Portnow, chief executive officer of The Recording Academy. “Together, in the years to come, we will create and celebrate timeless moments in music history.”

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