Girard-Perregaux has released the Laureato, a watch that the brand hopes will connect it with the female sector of the market.
This market sector has been expanding of late, and the Swiss-based watchmaker is hoping to cash in on the fact more women are choosing to invest in a high end luxury timepiece.
The Laureato Collection, available in 38mm or 34mm versions, is powered by a mechanical self-winding quartz movement and comes in a variety of colours set for summer.
Girard-Perregaux is not the first brand that has set its sight on the female market place with Richard Mille and Klokers doing the same this summer. 40% of Richard Mille’s online sales now come from the female sector.
In an exclusive interview with WatchPro earlier this year, the NPD chief executive acknowledged the importance of the women’s marketplace.
He told WatchPro’s Rob Corder: “We see some pockets of growth, particularly women with household income of over $100,000; they are spending 77% of their accessories dollars on purchases for themselves. That is a big uptick and a great opportunity to sell them watches.”
He added: “The women segments appears to be growing. The good news is that women are showing up and self-gifting. That is a really interesting new trend that we are keeping an eye on.”
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