German exhibition woos Baselworld refuseniks with affordable pop-up watch boutiques

If watch businesses like Swatch Group, Raymond Weil, Festina and Movado Group — none of which are exhibiting at Baselworld next year — want to get closer to their customers, Inhorgenta in Munich is ready to supply a solution for the German market.

The exhibition has also addressed another gripe leveled at Baselworld, which is the need to reduce the cost and complexity of exhibiting. The show, which takes place February 22-25, has created a Watch Boutique areas where brands can showcase their 2019 collections from pre-built stands.

The area is already fully booked, with exhibitors including Alexander Shorokhoff, Ebel, MeisterSinger, Michel Herbelin, Mühle Glashütte, Sinn Spezialuhren, Staudt Watches, and Tutima Glashütte.

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“We have created a meeting place in the heart of the Timepieces Hall with a welcoming atmosphere. Our concept will not only impress exhibitors, but also visitors,” says exhibition director Stefanie Mändlein.

Casio, Junghans and Engelkemper are all returning to Inhorgenta next year, where they will be joined by Citizen Group, which, alongside its parent brand Citizen, will present its Swiss brands Frederique Constant and Alpina as well as the American heritage brand Bulova.

Maurice Lacroix is exhibiting again after a break of several years, as is Bruno Söhnle.

Smartwatch manufacturer Garmin is also taking space for the first time.

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