Geneva Watch Group hopes to boost sales with new Senior VP

Geneva Watch Group announced Amanda Bitetto has joined the executive team as senior vice president.

In the newly created role, Ms Bietto’s initial priority will be to develop a sales and marketing strategy across all brands with Geneva Watch Group US retailers.

Most recently she served as director of sales, timepieces for Global Brands Group responsible for the Tommy Bahama and Betsey Johnson brands.

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Prior to that she was vice president of sales, national accounts for Bulova Corporation.

Geneva Watch Group is responsible for watch brands Kenneth Cole New York, Kenneth Cole Reaction, Ted Baker London, BCBGMAXAZRIA, BCBGeneration, Sean John, Glamour Editor’s Pick, Nicole Miller New York and Timberland.

“Mandy will bring her experience and data driven skills to sales and marketing at Geneva,” says executive vice president Gregory Thumm. “Mandy also has held leadership roles prior at Geneva Watch Group. We welcome her back.”

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