Geneva Watch Group brings an end to in-house distribution with partnership deal

Geneva Watch Group, a global leader in the design, manufacturing, and the distribution of high-end watches has partnered with a supply chain solutions provider in a bid to better manage high volume orders.

Taylored Services, an award winning operator specialising in wholesale, retail, and direct to consumer unit fulfilment, has secured a contract to work in partnership with the watch industry heavyheight.

The company creates watches under license for fashion and lifestyle brands like Kenneth Cole New York, Kenneth Cole Reaction, Ted Baker London, and Sean John.

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After years of running its own in-house distribution network, Geneva decided the timing was right to move from a fixed-cost structure to a variable model with a logistics provider.

Geneva was referred to Taylored Services by an industry peer based on Taylored’s experience working with accounts in the accessory industry, specifically timepieces.

Taylored won the bid to work with Geneva in December and is beginning its operations in Q1-2018 from its east coast, multi-channel, mega facility in Edison, New Jersey.

“The cooperation with Taylored Services has enabled Geneva to better manage volume peaks while maintaining the high service quality and adherence to customer compliance,” said Stefan Kuhlwein, CFO & COO of Geneva Watch Group. “We have been quite impressed by their dedicated team and strong expertise in watch logistics and fulfillment, and look forward to the future of this partnership.”

Last year alone, Taylored shipped more than 20 million watches while performing more than 80 million tasks related to tagging and preparing watches for fulfillment.

“Whether we are shipping to a retailer or direct to the end consumer on behalf of our customers, Taylored Services multi-channel approach to retail allows our customers to present their product to market in a host of verticals,” shared Jim DeVeau, CEO Taylored Services.

 

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