Casio G-Shock is hosting a six-week long pop-up campaign exclusively at Selfridges in Birmingham, as it continues its 30th anniversary celebrations.
It has launched an integrated experiential marketing campaign, created alongside Blazinstar Experiential, in Selfridges, Birmingham with the hope of mirroring previous success in Harrods, London.
This integrated experiential campaign launched on November 8 and will run until Christmas. It is aiming to communicate directly with its target audience of fashion-orientated, 18-30 year olds, positioning the G-Shock brand as influential and current.
The initiative will feature a bespoke G-Shock sculpture created from spray cans, designed to interact with consumers through a photo system that will allow shoppers to have their photo taken which will then automatically upload onto Facebook via the G-Shock website.
Blazinstar Experiential will be working alongside Casio G-Shock on this experiential project to continue to bring this creative activity to life.