G-Shock blue for 30th anniversary limited editions

G-Shock has launched a new series of men’s timepieces in the UK under the name Initial Blue – including a limited edition of its Bluetooth watch.

The Initial Blue range features black timepieces with bright blue details, and includes Riseman and Mudman models, as well as a new incarnation of the brand’s Hypercomplex watch.

The Riseman and Mudman has been designed for outdoor pursuits, and feature barometers, altimeters and compasses.

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The Initial Blue launch is the latest in an array of new products and marketing initiatives for G-Shock. The brand’s celebrations began in 2012 on a global scale, with events across the world and a number of limited edition watches made to mark the celebrations.

Read an interview about G-Shock’s 30 years of design with G-Shock designer Kikuo Ibe, here.

 

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