Fossil extends its smartwatch line to include A|X Armani Exchange collection

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A|X Armani Exchange has put its name to its first ever touchscreen smartwatch, which combines the brand’s design aesthetic with the latest wearable technology.

For the Armani Exchange autumn/winter 2018-19 watches advertising campaign the American model, actor and musician Lucky Blue Smith will be featured as the main ambassador, alongside Selah Marley, the 19-year-old daughter of Lauryn Hill and Rohan Marley, who is already an ambassador of the brand’s clothing line.

Featuring heart rate and activity tracking, smartphone notifications, Google Assistant and more, the A|X Armani Exchange Connected touchscreen smartwatch keeps customers connected.

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The watches come in an oversized 46mm case in gold-tone, black, silver and coal stainless-steel variations.

Like all Fossil Group smartwatches, the collection uses the latest Wear OS by Google and the Qualcomm Snapdragon Weart 2100 and is compatible with iPhone and Android phones.

It offers Heart Rate Tracking, payment via the NFC-enabled smartwatch using Google Pay, untethered GPS, Google Assistant voice control and waterproofing.

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