Elliot Brown has enlisted the help of former LVMH regional manager Ian Broad to drive the new British watch brand forward.
Broad has built up a career in the electronics industry working for a number of technology companies but in 2007 his career path collided with the watch world when he went to work for LVMH to launch its luxury mobile phone business for brands TAG Heuer, Christian Dior and Versace in the Europe and the US.
He is now working as a sales agent for Elliot Brown, which recently won the Rising Star of the Year award in the WatchPro Watches of the Year 2013.
Broad said: "I’m delighted to be working with Elliot Brown Watches. The brand is destined for a very successful future. I believe our watches are the very best you can buy in their price category and the feedback from the market so far confirms this.
"It’s great to work with a British watch brand too. The founders Ian and Alex are totally committed to getting every detail just right."