Dreyfuss Group hires new head of brand

The Dreyfuss Group has hired Liz Sowden as its new head of brand.

In her new role Sowden will be responsible for the marketing of Dreyfuss Group brands Rotary, Dreyfus & Co and J&T Windmills.

Sowden has previously held senior marketing roles at luxury and fashion companies including LVMH, Jigsaw, Thomas Pink and Monsoon.

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A statement from The Dreyfuss Group said: "Having started her career at Guiness, after several years of FMCG marketing she moved into fashion retail marketing, hence has a strong combination of creative brand management and commercial acumen.

"She was instrumental in the transition of Thomas Pink becoming a successful global brand following its acquisition by LVMH Group and is well placed to support the international growth of the Dreyfuss Group, which is an increasing focus for the company."

The Dreyfuss Group, which is based in London, said it has delivered annual double-digit turnover growth for the past three years.

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