Diesel supersizes watch offer

Diesel is supersizing its watch offer as it is finding that resistance from customers to size and price is melting away.

The Mr Daddy and Little Daddy oversized lines, which have case sizes as big as 57mm, now account for 30% of the Fossil Group brand’s total sales.

Next season the brand will launch a new limited-edition watch within its Mega Chief collection that is its biggest to date with a case size of 61mm.

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Fossil Group said that it expects this new large model, which is based on previous watch the Master Chief, to deliver 20% of Diesel’s watch sales in future.

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