David Mason London is the latest watch brand to sign up to new trade exhibition the London Watch Show as it prepares to make the transition from direct-to-consumer brand to wholesale brand.
The brand will take its ranges of aviation, diving and sports watches to the Freemasons Hall for the show in the capital in July where it plans to present the collections to retailers and make contacts within the UK watch community.
New collections include an interesting array of straps including one made with baseball glove leather.
David Mason London director Cos Costas said: “It’s fantastic to have a truly dedicated trade watch show in the centre of London. This being the inaugural London Watch Show made it even more important for David Mason London to join in with the party as it ties in with our plans for 2013 to break into the retail environment.
"We have found that there are very limited opportunities to showcase your watch brand in the UK to like-minded businesses and retailers. The London Watch Show is dedicated to the watch industry and will allow us introduce David Mason London to a much wider audience and increase brand awareness than we would have otherwise been able to do without such an event.”
David Mason London will join fellow London Watch Show exhibitors Accurist, Ball Watches, Bering, BQ Watches, Bulova, Casio, Fendi, Festina, Glam Rock, Holler,Junghans, Jorg Gray, Lulu Guinness, Metal CH, Philip Stein, Royal London, Suunto, Timex, TW Steel and Wryst.
London Watch Show will take place on July 2 and 3 at the Freemasons Hall in London. To register to attend the London Watch Show, which is open only to qualified watch professionals and journalists, click here.