Swiss watchmaker Corum has partnered with a world-famous composer, arranger, orchestrator to create a musical timepiece composition.
Joachim Horsley and Corum came together to collaborate on hand-wound wristwatch, the Golden Bridge which it previewed at cabaret hall Folies Bergère in Paris on 15 February.
The Golden Bridge Joachim Horsley, which will be the first Corum watch to feature a metallic decoration on its sapphire case back, depicts an extract from the original score of Beethoven’s 7th Symphony.
“To reinterpret Beethoven’s 7th Symphony with a Cuban-inspired arrangement and rack up 10 million views in six months is no mean feat. It goes to show that one can break boundaries with a classical background while taking an audience to new, previously unexpected horizons,” explained Jérôme Biard, CEO of Corum.
“At Corum, we are taking this same path in watchmaking. It was a natural partnership. It is an ode to creativity, to non-conformism, and to celebrating new possibilities.”
Corum also teamed up with Reuge to mark this partnership and to give the “Golden Bridge Joachim Horsley” a unique presentation case. The music box will play three of the melodies personally arranged by Joachim Horsley, including compositions by Bach, Mahler and Beethoven.
In addition to the collaborative design, Corum will also now be giving its clients – music lovers or not – the chance to create their own Golden Bridge based on the same model.
The piece, which features a rectangular face and an alligator strap, will be available in white gold and pink gold.
Corum, which recently unveiled a line of ultra-thin timepieces that use rare silver and gold American coins as dials, is currently sold in Selfridges and Frost of London, but the brand is looking to widen its distribution in the UK.