Corum affirms US market position with new store

By Jessica Knowles

Corum has opened a new North American flagship store in Miami in partnership with Levinson Jewelers. As an important market for the brand, Miami acts as a strategic location due to its proximity to the Latin American market.

Recently ranked the second most visited shopping mall in the US by Travel + Leisure magazine, Corum has selected the Aventura Mall to host its brand showcase. As South Florida’s largest super regional mall and a shopping destination for local and international visitors, Aventura Mall ranks as one of the top five highest grossing malls in the country in sales per square foot. The Haute Horlogerie boutique offers an exclusive Corum showcase and assumes an ambassadorial role for the brand’s points of sale worldwide.

Corum CEO, Antonio Calce declared: “This is another important step forward for Corum. Since 2006, we continue to consolidate our strong distribution network and with the support of a partner like Levinson Jewelers, Corum will be offered a great showcase in this market. Together with exceptional timepieces such as those from our Bridges collection, we will be able to ascend the brand to yet another higher level.”

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Owners of Levinson Jewelers, Mark and Robin Levinson commented: “As a luxury and unique brand – Corum has experienced very strong growth due to the strength of its collection for the past few years. I am confident about the prospects of the Corum boutique in Aventura Mall. The establishment of a Corum boutique in Miami will further enhance and confirm the strong mission of the brand in the Americas, sealed with an intense commitment by Corum management.”

With stores in Mexico City, Puerto Rico, Canada, New York, the Bahamas and the Dominican Republic, Miami marks the 10th Corum boutique in North America.

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