Hawthorn Watch Co, an aspiring Connecticut watchmaker, has raised $80,000 on Kickstarter to launch his watch business focusing on selling affordable yet traditional looking timepieces.
The company was created by Brian Dunnigan and Jeremy Crossgrove, an unlikely duo of a web designer and industrial designer, coming together and conducting personal research to create and price their classical pieces.
Mr Dunnigan, the web designer, was inspired to create a watch company after inheriting his grandfather’s watchmaking tools and teaching himself the fundamentals of horology.
For now Hawthorn watches use Swiss Ronda movements in Chinese-made cases.
However, the leather watch strap is from Florida and tanned in Maine.
The company currently sells around 35 watches per month direct to consumers, but Mr Dunnigan told WatchPro he plans to start wholesaling this year.
“We do have plans to get into retail stores in 2018. We’ve made some initial contact with a few jewelry stores in Connecticut and will be meeting with them in the coming months to discuss our inclusion in their watch cases.”
The watches retail for $219 to $249.