Luxury leather and accessories brand Coach, which recently launched watch collections in the UK, has added World Duty Free airside stores at Heathrow, Gatwick and Stansted to its growing list of retailers.
World Duty Free Group selected Coach Watches thanks to its strong aesthetics and fashion brand recognition.
“Coach is a very contemporary, luxury brand which is extremely popular in the US and has an ever growing presence across Europe. We have chosen to introduce Coach’s stylish watches collection in this particular group of stores, in line with our ‘Destination Targeting’ approach,” said Moyra Race, category manager Luxury, for WDFG UK.
“The airports in which these stores operate handle high volumes of both US and European passenger profiles and we therefore anticipate a high level of customer excitement and interest in the range,” she added.
World Duty Free stores will launch with two exclusives from the Coach Boyfriend collection.
The colourful 34mm stainless steel watches come with sable-brown Coach Leather straps. They are available with either pink or green dials with matching colour piping on the strap.