Citizen is using its two-year partnership with the Premiership Rugby League to promote the launch of its Shadowhawk watch collection.
From this month, the brand is using LED perimeter boards, stadium clocks and match-day programs at rugby stadiums across the country to highlight the new timepieces.
Nearly 2.5 million fans attend top-flight club rugby across the entire season and six million fans in the UK actively engage with Premiership Rugby through attendance, match day program advertising, TV and online coverage.
The Shadowhawk which is described by Citizen as a ‘purposeful every day watch,’ features a bold black dial with gold accents and two-tone steel bracelet.
It has a 1/5 second chronograph, measuring up to 60 minutes and 12/24 hour time, all framed under anti-reflective crystal and powered by Citizen’s unique Eco-Drive technology. It retails for £329.
Rugby fans will be able to win a Shadowhawk watch by voting for the best try of the week in ITV Sport’s weekly highlights show.