Certina dives head first into sea turtle conservation efforts

Swiss sport watches manufacturer Certina has made a splash with its latest timekeeping innovation, designed to support the conservation of sea turtles and their habitats.

In 2017, Certina became a partner of the Sea Turtle Conservancy (STC), an organization devoted to protecting the sea turtle, and now the watchmaker will now produce an exclusive special model to mark its dedication to the cause.

The DS Action Diver Sea Turtle Conservancy Special Edition features an automatic Powermatic 80-movement with a power reserve of 80 hours and is housed in a stainless steel case with a 43mm diameter.

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The limited timepiece also features unidirectional bezel, extensive Super-LumiNova coating, a screw-down crown and screw-down case back complete the ultra-resistant DS Concept to ensure water resistance to depths of up to 300m.

The satin-finished stainless steel bracelet comes with a folding buckle with twin push-buttons and diver extension. A blue second hand and matching “Diver’s Watch 300m” lettering are a reference to the color of the Sea Turtle Conservancy, and the organization’s turtle logo is featured on the back of the case.

The Florida-based organization has been advocating the conservation of the sea turtle since 1959, the same year in which the premiere of the Certina DS Concept was celebrated in Europe. Part of the profits made from the timepiece will support the STC.

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