Motorsport-inspired British watch brand Omologato is backing a promising touring car driver in his rookie year.
Jake Hill currently lies 20th in the British Touring Car Championship standards after battling for points in his RCIB Insurance Toyota Avensis.
Omologato founder Shami Kalra said: “As a motorsport fan I have followed Jake’s progress through the ranks since his time in the Ginetta Junior Championship. He is just 22 but with a lot of experience in a number of racing series’ from Ginetta to Porsche Supercup to BTCC. Motorsport is all about time, and so it felt that a watch partner, especially a motorsport inspired brand like Omologato would be a great fit. Omologato is a young brand, with big ambitions and an exciting future with high octane fuel coursing through everything we do – rather like Jake and the BTCC. We are delighted to be involved.”
As a brand ambassador for Omologato, Jake will proudly wear his new ‘722’ timepiece, which is a tribute to Sir Stirling Moss’ legendary victory in his number 722 Mercedes-Benz at the 1955 Mille Miglia – 61 years ago to this week.
Jake said: “I am proud to wear the Omologato 722 – and hope it will bring me some of the success Sir Stirling achieved all those years ago. Omologato is a brand I instantly fell in love with having read about the watches in motorsport magazines. I met with founder Shami at the Autosport International show and we agreed there that we would work together if I got a seat in the BTCC this year.”