The aptly named aviation brand, Aviator, has made its mark in the UK for the first time through its collaboration with Peter Jackson the Jeweller.
Hosted between July 29 and August 2, Aviator had a pop-up store at the jeweller’s Preston store in St George’s shopping centre. As well as showcasing the brand for the first time to UK shoppers, the brand provided a flight simulator for enthusiastic passers-by to have a go in, with the highest scorer after five days winning an exclusive Aviator timepiece.
The five-day event had been heavily promoted via social media in the days and weeks leading up to it, with aviation enthusiasts and watch fans alike being drawn to St George’s shopping centre.
Peter Jackson, managing director at Peter Jackson the Jeweller, was thrilled with the success of the pop-up. “It is amazing; our visitors enjoyed the Aviator experience a lot. We have been delighted to sell over a dozen watches during such a short period. We are happy to be the first retailer of Aviator in the UK.”
Edgar Volodko, vice-president at Aviator Watch SA was equally happy with how things had panned out, and outlined exciting plans for the future. “The event was a success. The local community was excited with the pop-up store and gave us highly positive feedback about the collection. I believe the Aviator brand will be successful in the UK. We plan to launch more events like this in the coming months in the UK and other worldwide markets, as well as Indonesia.
“The mall manager has commented that the Aviator event was the most amazing one ever organised in Preston. Some regular clients at Peter Jackson the Jeweller have already bought our watches and we are honoured to launch the brand in Preston, the area famous for aeronautics industry. Next steps will be to develop a sound distribution network in the UK. It will not be easy, but we are sure that Aviator will fit the UK market well.”
Aviator watches will be available at Peter Jackson The Jeweller, starting this August and will feature two watch collections in its Preston and Southport stores.