Daniel Compton was revealed as the new general manager of Audemars Piguet UK today.
Mr Compton has worked at AP for four years, most recently as head of sales in the UK.
He has been in the luxury business for almost 30 years, with sales roles at Gucci, Vertu and Chopard.
At a press breakfast in London this morning, he said that the watch brand has “massive plans for the UK in 2018”.
The company is now in control of its own distribution in the UK, having terminated an agreement with long term partner Time Products Luxury last year.