Alpina raises $1.5 million in advanced orders for its AlpinerX smartwatch

Frederique Constant stablemate Alpina has raised over $1.5 million by taking advanced orders for its latest smartwatch on Kickstarter.

The AlpinerX was shown to trade buyers and press at Baselworld, and the crowdfunding campaign was started at the exhibition on the first day of the exhibition with a target to raise 50,000 Swiss francs ($51,000).

A month on, and with the Kickstarter campaign coming to an end, Alpina has raised over $1.5 million in pledges from customers wanting to be the first to receive the new smartwatch, and to score some merchandise with their purchase.

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250 super early bird investors were given 50% off the expected $895 retail price, and will receive their watches for just $445.

The AlpinerX is designed for outdoor adventurers. It has several measurement functions from multiple sensors including UV light, temperature, altitude, pressure, weather, motion and direction. The functions are measured in real time by the watch and displayed on the digital display and communicated to the smartphone app.

 

 

When the watch is launched to the public, they will be able to configure options such as the strap, case and dial treatments online before placing an order.

 

 

Citizen Watch Company owns Frederique Constant and Alpina.

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