Accurist to lift curtain on rebrand at CMJ event

Accurist will reveal its much anticipated rebrand at the Company of Master Jewellers (CMJ) Autumn Trade Event, which is taking place on Sunday and Monday in Birmingham.

Since Jonathan Crocker joined the British brand as its CEO in January, Accurist has been going through a rebrand to reinforce its position in the watch market. At the CMJ trade event, which kicks off on Sunday, the brand will show CMJ retailers the results of the rebrand.

Crocker said: “The CMJ trade show is a fantastic environment to engage with retailers. It is an exciting platform to launch our new brand identity. We have worked hard over the past six months to realign the brand and re-engage with customers that may have forgotten our long history of watch making. We will be presenting our new retail offering, vision and strategy, including new display, packaging, branding and of course great new product.”

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Accurist is evolving throughout 2013, re-aligning its identity to reflect its core values to customers. Those core values include British design, style, value, precision and quality.

Investment has been focused particularly on POS materials, such as in-store display and packaging.

Accurist will also preview its upcoming Christmas range for autumn/winter 2013, as well as the new range of 9ct gold watches.

Crocker also recently told WatchPro about plans to launch a website in line with the rebrand.

 

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