WINNER: WATCHES OF SWITZERLAND
Watches of Switzerland has become such a strong brand in the UK that it feels able to cross the Atlantic and will be opening in New York and other American cities next year.
Its flagship at 155 Regent Street has become a global destination for watch collectors, but is just one among many Watches of Switzerland boutiques now springing up as far apart as Brighton and Manchester.
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The investment to create this luxury watch chain is eye-watering, and has set a new bar for every other competing business to reach.